• Find Your Passion

  • Do what you love, and you’ll never work another day in your life. NEWCO WINES NZ was founded by just such a group of individuals. A dedicated and curious team united by a strong passion for wine.
  • We bring wines of the world to you

  • Our mission is to create and manage successful brands through innovative solutions and extraordinary customer service.

Find Your Passion

Do what you love, and you’ll never work another day in your life. NEWCO WINES NZ was founded by just such a group of individuals. A dedicated and curious team united by a strong passion for wine.

We bring wines of the world to you

Our mission is to create and manage successful brands through innovative solutions and extraordinary customer service.

About NEWCO WINES

NEWCO WINES NZ is comprised of a group of dedicated wine professionals who work passionately and tirelessly to bring quality New Zealand wines to the U.S. market.

We have the experience, knowledge and resources necessary to craft wines with personality that reflect their sense of place.

A family-owned business with a culture centered around integrity, transparency, respect and stewardship, our aim is to win the customer first, listening and collaborating to create brands which fulfill the desire of consumers who enjoy wine.

In a rapidly changing industry, our vertical model eliminates operating inefficiencies,  stripping out complexity and costs, thereby delivering higher level of return to customers.

Wines you can happily share with family and friends…

Who are we?

NEWCO WINES NZ is a dedicated and creative team united by a strong passion for wine. Naturally curious and experienced, we created an import company to bring quality wines to the market at extremely competitive prices.

We take an agile approach to developing brands and concepts, which allows us to be opportunistic when we see a new way to serve our customers in a smart manner that best suits their needs.

We are solution driven, as compared to production driven, affording customers a voice in the process while allowing them to focus on what they do best.

What do we do?

Along with our vineyard crew, we have our hands in the dirt, practicing sustainable farming methods as responsible custodians of the land.

Our vertical model offers a cost-effective, turn-key solution bringing the combined power of our vineyards, winemaking expertise and impactful labels and packaging to a market with a thirst for New Zealand wines. Affordable wines with personality that reflect their sense of place.

The direct model eliminates operating in efficiencies, stripping out complexity and costs, thereby delivering a higher level of return to our customers.

As a family business we take a long-view, non-compromising on quality and committed to delivering an outstanding customer experience. Unlike large corporations, our scale is one where we can touch and know the wine as it is raised to the bottle. Wines with purity and energy, reminiscent of the land from which they were born.

Wines that marry well with food and are easy to drink and share with family and friends. NEWCO looks for new ways to innovate and is open to exploring collaborations as a means to create.


Southern Lines


NZ Wine information

At NEWCO Wines we do things a little differently…

Our ‘NEW CONCEPT’ ensures the wine in your glass is first and foremost outstanding, while also being readily available and affordable!

How do we do that? Simple… Vertical Integration (if Apple and Tesla can do it, so can we!)

Allow us to explain… every level of distribution adds costs, by connecting the winery directly with the distributor/retailer, we skip those annoying middlemen and their costly markups… it’s Business 101!

So you can just rest assured, that you are getting great wine and the best price!

Our Brands

Southern Lines

Being curious is akin to the kiwi bird, our national icon, which leads you to new adventures and experiences! From our cherished land of flowing rivers and long clouds, Southern Lines Wines fuels our curiosity to explore.

 A new discovery awaits...

southernlineswines.com

Rileys Lookout

Nestled along the dramatic southern coastline of Marlborough lies Rileys Lookout (Panau Island), a hidden gem brimming with natural beauty and abundant treasures of the sea. This small island, renowned for its New Zealand rock lobsters, inspires a moment to pause, savor, and connect—a tradition we cherish as a family.

On our journeys to the vineyards of Marlborough, we often stop at Rileys Lookout to enjoy the bounty of the coast, with fresh lobster and breathtaking views. It’s a place that embodies the harmony of nature, family, and shared moments—a spirit that we pour into every bottle of Rileys Lookout wines.

rileyslookoutwines.com

EARTHLING

More than just wine... EARTHLING is about celebrating our human truths and differences, about inclusion, and finding your own path. It's about loving our earth and protecting everything she offers... It's about us: you, me, and the 8 billion other earthlings that inhabit this great planet... and not giving a sh*t about what's trending... Cheers!

earthling.wine

Location

Contact Us

USA

David Durden
david@newcowines.co.nz

Canada

Selwyn Rawstron
selwyn@newcowines.co.nz

New Zealand

Abbey Colgate abbey@newcowines.co.nz

Brent Rawstron
brent@newcowines.co.nz